Digital marketing is a broad term for online marketing.

On-Page Optimization

SEO Writing

SEO writing is not a gimmick. It must answer readers’ questions and be helpful to search engines. Combined with off-site SEO and backlinks, on-page SEO is a crucial foundation for rankings. Sitebulb co-founder Patrick Hathaway explains: “Writing for SEO means writing content to answer people’s questions, not just to please Google.” Content should include title tags, meta descriptions, and keywords. Title tags should be customized for the content of the page, and be relevant to the keywords. Research competitors’ title tags to inform your strategy. 

Strict Rules

Although Google doesn’t apply strict rules about title tags, keep them around 50-60 characters. The meta description isn’t displayed on the page, but it does show up in SERPs.

Featured Snippets

Featured snippets are search engine results that offer detailed information about a topic. To get featured in these results, your content must meet specific SEO guidelines.


Those guidelines will include backlinks, readability, and recommended text length. These snippets are also useful for providing keyword suggestions and basic SEO recommendations.


Featured snippets are usually shorter than full-length articles. This means that your content should be carefully formatted and organized.

Excellent Way

Featured snippets are an excellent way to increase your click-through rate. They appear on about 19 percent of all keywords in Google, and they are displayed more often for long-tail queries and questions. These types of searches are typically those where people type in a question or answer a question. 


Headings should be separated with h1-h6 tags, and paragraphs should be separated by p> tags. Featured snippets should answer the search query or questions that users ask.


Getting backlinks from authoritative websites is important for your SEO strategy. These are links that point to your site and show search engines that you are an expert in your field.


In addition, these links are trustworthy and relevant to your niche. They can also increase your brand visibility and help you rank for the keywords that are most important to your business.


In short, the quality of backlinks matters more than the quantity. While backlinks from high-quality sites are more valuable than those from low-quality ones, they are also difficult to generate.

More Traffic

This in turn will drive more traffic to your site and increase sales. For this reason, most SEO experts look for medium-quality backlinks. There are several reasons for this.

This strategy is correlated with better search engine rankings.