The quality of backlinks can make or break your search engine ranking. Google’s algorithm looks at over 200 factors when evaluating a site’s ranking. This means that a site with few incoming links will have a difficult time being ranked on the top. Developing good quality links is an essential part of off-page SEO. Bloggers are a great resource for off-page SEO because they have enormous reader bases and fan followings. You can partner with them through sponsored posts, online giveaways, ambassadorships, and product reviews.